The New Frontiers Of Luxury

The New Frontiers Of Luxury

Luxury, a hitherto ‘reserved for the elite’ phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven forces causing a deviation from ‘reserved for the classes’ to ‘appeal for the masses’. The democratisation process initiated sometime in the 1970s saw a major change when luxury brands started to spiral downwards with brand/product extensions allowing them to cater to what is now called the ‘accessible luxury’ space.