{"id":207674,"date":"2018-03-27T05:36:14","date_gmt":"2018-03-27T05:36:14","guid":{"rendered":"http:\/\/13.233.130.183\/?p=207674"},"modified":"2018-03-27T05:36:14","modified_gmt":"2018-03-27T05:36:14","slug":"collaborate-not-compete-the-way-forward","status":"publish","type":"post","link":"https:\/\/abhaygupta.in\/writing\/collaborate-not-compete-the-way-forward\/","title":{"rendered":"Collaborate – not Compete – the way forward?"},"content":{"rendered":"

Don\u2019t compete\u2014collaborate : Luxury brands should forge partnerships with others who target a similar audience, to maximise their reach and create unique experiences for the customer<\/p>\n

The Indian luxury domain continues to grow at a whopping 25% CAGR, but a sure-shot success formula is yet to be ascertained. According to Niti Aayog\u2019s CEO Amitabh Kant, the industry is capable to touch $180 billion by 2025. Brands have been branching out to find that all-important buzz, also led by social media in part. A Western trend that is now catching on in the East\u2014collaboration.<\/p>\n

Luxury brands are partnering with others, more often outside of their sector, to shoot out a dual-layered campaign. Historically, such a strategy has worked well globally. Some examples include:<\/p>\n

License to thrill with a license to kill:<\/strong>
\nFrom the DB5 in 1964\u2019s Goldfinger to the DB10 in the 2015 Spectre, Aston Martin has been 007\u2019s choice of wheels. In fact, for a fictional character, James Bond has been instrumental in writing a history of success for not just Aston Martin, but also Omega and Belvedere Martini\u2014shaken, not stirred.<\/p>\n

 <\/p>\n

Mercedes-Benz and Lufthansa Technik:<\/strong>
\nIn 2015, Mercedes Benz partnered with Lufthansa Technik to form a hand and glove collaboration of comfort for a VIP flying experience.<\/p>\n

Travel tales:<\/strong>
\nIn 2014, while introducing the advanced plug-in BMW i8 Hybrid, Louis Vuitton developed a special luggage collection to precisely fit into the available boot space. Similarly, two iconic British brands, Alexander McQueen and luggage brand Globe Trotter, joined forces for a limited-edition collection of trolley cases.<\/p>\n

This article was published in Blackbook<\/a> and on Mr Abhay Gupta’s LinkedIn Account<\/a>. To read the article further, please click here:<\/strong>
\nBlackbook<\/a><\/strong>
\nLinkedIn<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Don\u2019t compete\u2014collaborate : Luxury brands should forge partnerships with others who target a similar audience, to maximise their reach and create unique experiences for the customer…<\/p>\n","protected":false},"author":1,"featured_media":211852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-207674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-strategy-brand-building"],"yoast_head":"\nCollaborate - not Compete - the way forward? - Abhay Gupta Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abhaygupta.in\/writing\/collaborate-not-compete-the-way-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaborate - not Compete - the way forward? 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