{"id":207694,"date":"2016-03-11T06:06:15","date_gmt":"2016-03-11T06:06:15","guid":{"rendered":"http:\/\/13.233.130.183\/?p=207694"},"modified":"2016-03-11T06:06:15","modified_gmt":"2016-03-11T06:06:15","slug":"how-luxury-brands-should-target-indias-super-rich","status":"publish","type":"post","link":"https:\/\/abhaygupta.in\/writing\/how-luxury-brands-should-target-indias-super-rich\/","title":{"rendered":"How luxury brands should target India\u2019s super-rich"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, luxury marketers in China last year faced many challenges relating to luxury consumption, regulatory issues, tariff structures, currency reasons and a severe clamp-down on the gifting culture. Stores opened in a hurry by brands across categories began to shut shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a consequence of the Chinese luxury pullback, the entire global luxury industry was severely affected. All brands once again are back to devising a fresh strategy for future growth.<\/span><\/p>\n<p><b>India: Best of BRICS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A quick analysis across the BRICS nations finds that :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In Brazil, the economy is in recession. There is no clear revival visible as of now.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Russia is the worst-affected of the lot due to the commodities slump and drops in currency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">China is battling a growth slowdown.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In South Africa, economic growth has decelerated steadily over the last few years. Industry analysts see limited growth potential.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">India, alone, is expected to emerge as the world\u2019s fastest-growing major economy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So is there an India opportunity for luxury brands?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article was originally published on 11th March 2016 on <a href=\"https:\/\/www.luxurydaily.com\/how-luxury-brands-should-target-indias-super-rich\/\" target=\"_blank\" rel=\"noopener\">Luxury Daily<\/a>. To read the article in detail, please click on the link: <\/span><a href=\"https:\/\/www.luxurydaily.com\/how-luxury-brands-should-target-indias-super-rich\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Article Link<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Should you wish to read the article on Mr Abhay Gupta\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/how-luxury-brands-should-target-indias-super-rich-abhay-gupta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn Profile<\/span><\/a><span style=\"font-weight: 400;\"> on 16th March 2016, please click here: <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/how-luxury-brands-should-target-indias-super-rich-abhay-gupta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Article Link<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years. However, luxury marketers in China last year faced many challenges relating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":211861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-207694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-consumer-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How luxury brands should target India\u2019s super-rich - Abhay Gupta Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abhaygupta.in\/writing\/how-luxury-brands-should-target-indias-super-rich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How luxury brands should target India\u2019s super-rich - Abhay Gupta Writing\" \/>\n<meta property=\"og:description\" content=\"Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. 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