What is Luxury ?? How has it evolved over time ?? Who has been the luxury consumer over the years ?? Why is one attracted to consume Luxury ?? What does it all really mean ??<\/p>\n
These are some pertinent questions that have always been cropping up time and again. Given the current wave of the \u2018Aam Aadmi\u2019 or the \u2018Common man\u2019, is conspicuous consumption being viewed with distaste ?? Is it the great divide between the \u2018have\u2019 and the \u2018have not\u2019?<\/p>\n
If one googles the word \u2018Luxury\u2019, it throws up about 197,000,000 results in some 0.33 seconds!<\/p>\n
Various definitions crop up \u2013 for example, \u2018something inessential but conducive to comfort & pleasure\u2019; \u2018 something expensive & hard to obtain\u2019; \u2018sumptuous living or surroundings\u2019; \u2018something pleasant, expensive & surprising\u2019 etc etc.<\/p>\n
So what really is Luxury? Luxury is a product for some. For others, luxury is a status or a service, while for some; it is a prized possession or asset. It can also be a combination of all of these for a few. Luxury is also a differentiator in the social hierarchy. It\u2019s a way of life for some.<\/p>\n
Flashback India: End 1800 to Early 1900.<\/p>\n
Luxury was reserved for the kings and their queens. Luxury was also meant for the British aristocrats & the \u2018brown sahebs\u2019, but not for the common Indian.<\/p>\n
This article was written by Mr Gupta & was originally published in Top Tier. This was later converted to a Slideshare<\/a>. To read the article via SlideShare, please click here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted to consume Luxury? What does it ….<\/p>\n","protected":false},"author":1,"featured_media":211866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-207706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indian-luxury-markets"],"yoast_head":"\n