{"id":207712,"date":"2013-02-01T06:46:01","date_gmt":"2013-02-01T06:46:01","guid":{"rendered":"http:\/\/13.233.130.183\/?p=207712"},"modified":"2013-02-01T06:46:01","modified_gmt":"2013-02-01T06:46:01","slug":"india-demystifying-the-luxury-mantra","status":"publish","type":"post","link":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/","title":{"rendered":"India: Demystifying the Luxury Mantra"},"content":{"rendered":"<p>The mysticism of India has always enchanted the west. Many westerners could not resist succumbing to her hypnotic culture and have since made India their permanent home. Historically, Indo-French business relations go back centuries.<\/p>\n<p>During 1759 to 1954, the French East India Company established the territories of Pondicherry, Male on the Malabar Coast and Chandernagore in Bengal. Dr Francois Bernier was the personal physician to the Mogul Emperor Aurangzeb, and more recently Francis Wacziarg \u2013 a resident of India since 1969 \u2013 created the Neemrana luxury hotel chain.<\/p>\n<p><strong>Luxury goods and brands across industry sectors too are found to feel the need to enchant Indians with their wares and are humming the \u201cLuxury Mantra\u201d. But, is India new to Luxury? Not really. Consider the statistics:<\/strong><\/p>\n<ul>\n<li>Diamonds were first mined in India over 3000 years ago<\/li>\n<li>The Taj Mahal, the luxury epitaph of love, was built in 1648<\/li>\n<li>In the last century the richest of all maharajas and rajas in India was the Nizam of Hyderabad, who ranked 5th on Forbes\u2019 \u201cAll Time Wealthiest\u201d with a net worth of $210.8 billion<\/li>\n<li>Forbes 2012 list confirms that today India has quite a few in the top fifty billionaire\u2019s club.<\/li>\n<li>Its 250,000 HNI households are slated to more than double in the next three years, substantiating the projection that the Luxury industry will easily hit the $ 15 billion mark by 2015.<\/li>\n<\/ul>\n<p><strong>This article was written by Mr Gupta &amp; was originally published in Luxury Society. To read the article in detail, please <a href=\"https:\/\/www.luxurysociety.com\/en\/articles\/2013\/01\/india-demystifying-the-luxury-mantra\/\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mysticism of India has always enchanted the west. Many westerners could not resist succumbing to her hypnotic culture and have since made India their permanent home. Historically, Indo-French business relations go back centuries&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":211869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-207712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indian-luxury-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India: Demystifying the Luxury Mantra - Abhay Gupta Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India: Demystifying the Luxury Mantra - Abhay Gupta Writing\" \/>\n<meta property=\"og:description\" content=\"The mysticism of India has always enchanted the west. Many westerners could not resist succumbing to her hypnotic culture and have since made India their permanent home. Historically, Indo-French business relations go back centuries....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/\" \/>\n<meta property=\"og:site_name\" content=\"Abhay Gupta Writing\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-01T06:46:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"815\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akshay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akshay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/\"},\"author\":{\"name\":\"akshay\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#\\\/schema\\\/person\\\/fec7c18742abef7840759c8818daa7d1\"},\"headline\":\"India: Demystifying the Luxury Mantra\",\"datePublished\":\"2013-02-01T06:46:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/\"},\"wordCount\":245,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/wp-content\\\/uploads\\\/EXTRACTED_97_CORRECT\\\/15.jpg\",\"articleSection\":[\"Indian Luxury &amp; Markets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/\",\"url\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/\",\"name\":\"India: Demystifying the Luxury Mantra - Abhay Gupta Writing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/wp-content\\\/uploads\\\/EXTRACTED_97_CORRECT\\\/15.jpg\",\"datePublished\":\"2013-02-01T06:46:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#\\\/schema\\\/person\\\/fec7c18742abef7840759c8818daa7d1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#primaryimage\",\"url\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/wp-content\\\/uploads\\\/EXTRACTED_97_CORRECT\\\/15.jpg\",\"contentUrl\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/wp-content\\\/uploads\\\/EXTRACTED_97_CORRECT\\\/15.jpg\",\"width\":768,\"height\":815},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/india-demystifying-the-luxury-mantra\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India: Demystifying the Luxury Mantra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#website\",\"url\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/\",\"name\":\"Abhay Gupta Writing\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#\\\/schema\\\/person\\\/fec7c18742abef7840759c8818daa7d1\",\"name\":\"akshay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g\",\"caption\":\"akshay\"},\"sameAs\":[\"https:\\\/\\\/abhaygupta.in\\\/writing\"],\"url\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/author\\\/akshay\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India: Demystifying the Luxury Mantra - Abhay Gupta Writing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/","og_locale":"en_US","og_type":"article","og_title":"India: Demystifying the Luxury Mantra - Abhay Gupta Writing","og_description":"The mysticism of India has always enchanted the west. Many westerners could not resist succumbing to her hypnotic culture and have since made India their permanent home. Historically, Indo-French business relations go back centuries....","og_url":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/","og_site_name":"Abhay Gupta Writing","article_published_time":"2013-02-01T06:46:01+00:00","og_image":[{"width":768,"height":815,"url":"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg","type":"image\/jpeg"}],"author":"akshay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"akshay","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#article","isPartOf":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/"},"author":{"name":"akshay","@id":"https:\/\/abhaygupta.in\/writing\/#\/schema\/person\/fec7c18742abef7840759c8818daa7d1"},"headline":"India: Demystifying the Luxury Mantra","datePublished":"2013-02-01T06:46:01+00:00","mainEntityOfPage":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/"},"wordCount":245,"commentCount":0,"image":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#primaryimage"},"thumbnailUrl":"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg","articleSection":["Indian Luxury &amp; Markets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/","url":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/","name":"India: Demystifying the Luxury Mantra - Abhay Gupta Writing","isPartOf":{"@id":"https:\/\/abhaygupta.in\/writing\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#primaryimage"},"image":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#primaryimage"},"thumbnailUrl":"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg","datePublished":"2013-02-01T06:46:01+00:00","author":{"@id":"https:\/\/abhaygupta.in\/writing\/#\/schema\/person\/fec7c18742abef7840759c8818daa7d1"},"breadcrumb":{"@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#primaryimage","url":"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg","contentUrl":"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/15.jpg","width":768,"height":815},{"@type":"BreadcrumbList","@id":"https:\/\/abhaygupta.in\/writing\/india-demystifying-the-luxury-mantra\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abhaygupta.in\/writing\/"},{"@type":"ListItem","position":2,"name":"India: Demystifying the Luxury Mantra"}]},{"@type":"WebSite","@id":"https:\/\/abhaygupta.in\/writing\/#website","url":"https:\/\/abhaygupta.in\/writing\/","name":"Abhay Gupta Writing","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abhaygupta.in\/writing\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/abhaygupta.in\/writing\/#\/schema\/person\/fec7c18742abef7840759c8818daa7d1","name":"akshay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d79d439eaba831e64b527c763bd2b9a50bd51af740c44f941ae1d1bcf31a812f?s=96&d=mm&r=g","caption":"akshay"},"sameAs":["https:\/\/abhaygupta.in\/writing"],"url":"https:\/\/abhaygupta.in\/writing\/author\/akshay\/"}]}},"_links":{"self":[{"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/posts\/207712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/comments?post=207712"}],"version-history":[{"count":0,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/posts\/207712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/media\/211869"}],"wp:attachment":[{"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/media?parent=207712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/categories?post=207712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abhaygupta.in\/writing\/wp-json\/wp\/v2\/tags?post=207712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}