{"id":207979,"date":"2018-10-16T12:04:48","date_gmt":"2018-10-16T12:04:48","guid":{"rendered":"http:\/\/13.233.130.183\/?p=207979"},"modified":"2018-10-16T12:04:48","modified_gmt":"2018-10-16T12:04:48","slug":"the-new-frontiers-of-luxury-2","status":"publish","type":"post","link":"https:\/\/abhaygupta.in\/writing\/the-new-frontiers-of-luxury-2\/","title":{"rendered":"The New Frontiers Of Luxury"},"content":{"rendered":"<blockquote><p><strong><em>The one fundamental truth that remains unchanged however is that \u2018luxury at its heart has always been and continues to\u00a0<\/em><em>remain all about status.<\/em><\/strong><\/p><\/blockquote>\n<p>Luxury, a hitherto \u2018reserved for the elite\u2019 phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven forces causing a deviation from \u2018reserved for the classes\u2019 to \u2018appeal for the masses\u2019. The democratisation process initiated sometime in the 1970s saw a major change when luxury brands started to spiral downwards with brand\/product extensions allowing them to cater to what is now called the \u2018accessible luxury\u2019 space. The ideology was to target the fast-growing new money economy in emerging markets where aspirations of announcing \u2018one\u2019s arrival\u2019 was the key driver for a luxury purchase.<\/p>\n<p>However, with the advent of the millennial consumer (or Gen Y) in the early eighties, consumer behaviour has steadily and drastically deviated from the previously defined norms of luxury. The centennial Gen Z (or digital natives) are further seeking change necessitating luxury brands to take notice, innovate and offer products and services to suit their preferences.<\/p>\n<p>This article was originally published in\u00a0<a href=\"http:\/\/www.businessworld.in\/article\/The-New-Frontiers-Of-Luxury\/25-09-2018-160793\/\" target=\"_blank\" rel=\"noopener\">BW BUSINESSWORLD<\/a>\u00a0on 15th Sep 2018. To Read the article in detail, please click here:\u00a0<a href=\"http:\/\/www.businessworld.in\/article\/The-New-Frontiers-Of-Luxury\/25-09-2018-160793\/\" target=\"_blank\" rel=\"noopener\">Article Link.<\/a><\/p>\n<p>This article was also published on Mr Abhay Gupta\u2019s\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/new-frontiers-luxury-abhay-gupta\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profile\u00a0<\/a>on 16th October 2018. You can also read the article here:\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/new-frontiers-luxury-abhay-gupta\/\" target=\"_blank\" rel=\"noopener\">Article Link.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury, a hitherto \u2018reserved for the elite\u2019 phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven forces causing a deviation from \u2018reserved for the classes\u2019 to \u2018appeal for the masses\u2019. The democratisation process initiated sometime in the 1970s saw a major change when luxury brands started to spiral downwards with brand\/product extensions allowing them to cater to what is now called the \u2018accessible luxury\u2019 space.<\/p>\n","protected":false},"author":1,"featured_media":211848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-207979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-futures-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New Frontiers Of Luxury - Abhay Gupta Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abhaygupta.in\/writing\/the-new-frontiers-of-luxury-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Frontiers Of Luxury - Abhay Gupta Writing\" \/>\n<meta property=\"og:description\" content=\"Luxury, a hitherto \u2018reserved for the elite\u2019 phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven forces causing a deviation from \u2018reserved for the classes\u2019 to \u2018appeal for the masses\u2019. The democratisation process initiated sometime in the 1970s saw a major change when luxury brands started to spiral downwards with brand\/product extensions allowing them to cater to what is now called the \u2018accessible luxury\u2019 space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abhaygupta.in\/writing\/the-new-frontiers-of-luxury-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Abhay Gupta Writing\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-16T12:04:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/New-Frontiers-Of-Luxury-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akshay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akshay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/the-new-frontiers-of-luxury-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/the-new-frontiers-of-luxury-2\\\/\"},\"author\":{\"name\":\"akshay\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#\\\/schema\\\/person\\\/fec7c18742abef7840759c8818daa7d1\"},\"headline\":\"The New Frontiers Of Luxury\",\"datePublished\":\"2018-10-16T12:04:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/the-new-frontiers-of-luxury-2\\\/\"},\"wordCount\":231,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/the-new-frontiers-of-luxury-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/wp-content\\\/uploads\\\/EXTRACTED_97_CORRECT\\\/New-Frontiers-Of-Luxury-1.jpg\",\"articleSection\":[\"Luxury Futures &amp; 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