{"id":208023,"date":"2016-03-16T13:23:44","date_gmt":"2016-03-16T07:53:44","guid":{"rendered":"http:\/\/13.233.130.183\/?p=208023"},"modified":"2016-03-16T13:23:44","modified_gmt":"2016-03-16T07:53:44","slug":"sustainable-luxury-marketing-an-imperative-approach-2","status":"publish","type":"post","link":"https:\/\/abhaygupta.in\/writing\/sustainable-luxury-marketing-an-imperative-approach-2\/","title":{"rendered":"Sustainable Luxury Marketing &#8211; An Imperative Approach"},"content":{"rendered":"<p>Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops<\/p>\n<p>Consumers are brand conscious but are faking it. According to Anil Rajput, chairman of FICCI Cascade, an industry body created to generate awareness regarding counterfeit, contraband and smuggled products, there are people who buy fake brands knowingly because they desire to own these products but can&#8217;t afford them.<\/p>\n<p>Then, there is another section that is hoodwinked by the traders.<\/p>\n<p><strong>Research shows that 5 popular brands that are replicated the most are:<\/strong><\/p>\n<ul>\n<li>Louis Vuitton<\/li>\n<li>Burberry<\/li>\n<li>Gucci<\/li>\n<li>ChanelMichael Kors<\/li>\n<\/ul>\n<p><strong>This article was written by Mr Gupta &amp; was originally published in Luxury Facts. To read the article in detail, please <a href=\"https:\/\/www.linkedin.com\/pulse\/sustainable-luxury-marketing-imperative-approach-abhay-gupta\/\">click here<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops Consumers are brand conscious but are faking it. According to Anil Rajput, chairman of FICCI Cascade, an industry [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":211860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-208023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-futures-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Luxury Marketing - An Imperative Approach - Abhay Gupta Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abhaygupta.in\/writing\/sustainable-luxury-marketing-an-imperative-approach-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Luxury Marketing - An Imperative Approach - Abhay Gupta Writing\" \/>\n<meta property=\"og:description\" content=\"Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops Consumers are brand conscious but are faking it. According to Anil Rajput, chairman of FICCI Cascade, an industry [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abhaygupta.in\/writing\/sustainable-luxury-marketing-an-imperative-approach-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Abhay Gupta Writing\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-16T07:53:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abhaygupta.in\/writing\/wp-content\/uploads\/EXTRACTED_97_CORRECT\/rawpixel-658249-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"akshay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"akshay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/sustainable-luxury-marketing-an-imperative-approach-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/sustainable-luxury-marketing-an-imperative-approach-2\\\/\"},\"author\":{\"name\":\"akshay\",\"@id\":\"https:\\\/\\\/abhaygupta.in\\\/writing\\\/#\\\/schema\\\/person\\\/fec7c18742abef7840759c8818daa7d1\"},\"headline\":\"Sustainable Luxury Marketing &#8211; 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