A Digital Disruption
A Digital Disruption

Innovations in digital technology have proved to be a boon for luxury fashion brands, showing immense potential during pandemic times.The digital world has intertwined with our real world! But how? From an Alexa or a Siri giving company to lonely hearts, a music app...

Luxe 2021 – A Peek into the Future
Luxe 2021 – A Peek into the Future

From a digital transformation to local shopping to robotic logistics, luxury is going to see a world of change in this new year, thanks to the ongoing pandemicThe year 2020 was a rude awakening for global luxury, leading to a first ever negative growth in several...

Pandemic and changing value systems
Pandemic and changing value systems

The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era.Each generation of consumer behaved differently and, therefore, responded differently to various products,...

Post-COVID-19 luxury: Defining the New Normal
Post-COVID-19 luxury: Defining the New Normal

The recent COVID-19 coronavirus has perhaps been the biggest disaster that the world and luxury have ever faced. Nothing of this magnitude ever was imagined or experienced even after the two world wars, famines or the financial mayhem of 2008.However, with every such...