Immersive Experiences Beyond Material Product Consumption: The Growing Experience Economy
Steve Jobs famously once said, `Design is not just what it looks and feels like. Design is how it works.’ The founder of Apple had spent years in ensuring all Apple products excelled not just in the way how they worked, but also how they were designed and looked....
Cryptocurrencies Are Fast Becoming Mainstream In The Luxury Industry.
Back in 2010, if you were to purchase bitcoins, 10,000 bitcoins would have been enough to get you a few cups of coffee. Today those 10,000 bitcoins would be worth approximately $86.67 million dollars. From almost worth nothing, Bitcoins have seen days where they were...
7 SKILLS ESSENTIAL TO A SUCCESSFUL MARKETING CAREER IN THE LUXURY INDUSTRY
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
Preowned Luxury Is A Force To Be Reckoned With
The Market for second-hand luxury is going mainstream. Across the world, a second hand luxury piece was earlier frowned upon, however, not so much anymore. While in the US, the pre-owned luxury is already a large market, across the globe the preowned market is getting...