The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all play a vital role. Ultimately, it is the sense of being that drives many to differentiate from others, no matter...
Millennials & Gen Z — The impact of true digital natives
The luxury market is going all guns blazing looking forward to another year ahead of growth across verticals fuelled by various favorable factors. Several reports suggest that luxury goods sales in the year 2019 & 2020 will be dominated by brands that attract the...
Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...