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Is India ready for Luxury Phones?

Is India ready for Luxury Phones?

Luxury phones are not a new phenomenon in India. While most luxury car brands have launched phones earlier, their growth so far has not been very enticing. Vertu, a luxury phone maker launched phones in India back in 2013 with the range starting at Rs 6.5 lakhs....

Top Reasons To Pursue An Executive Course

Top Reasons To Pursue An Executive Course

Global economy has expanded beyond anyone’s dreams and one no longer competes just with colleagues or alumni. The current business environment requires professionals to not only be adept with theoretical knowledge but also be ready with practical, implementable...

The New Frontiers Of Luxury

The New Frontiers Of Luxury

Luxury, a hitherto ‘reserved for the elite’ phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven forces causing a deviation from ‘reserved for the classes’ to ‘appeal for the masses’. The democratisation process initiated sometime in the 1970s saw a major change when luxury brands started to spiral downwards with brand/product extensions allowing them to cater to what is now called the ‘accessible luxury’ space.

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