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Abhaygupta
Stories, not stores: How brands use boutiques to combat the needs of an ever-changing market

Stories, not stores: How brands use boutiques to combat the needs of an ever-changing market

by Abhay Gupta | Jan 7, 2020 | Digital, Luxury Brands

In the era of fast fashion, food, and people, the needs of the consumer market are ever-shifting. What’s trendy today is gaudy and ancient tomorrow. Staying ahead of such fickle needs is a gargantuan challenge in itself but it is a challenge that brands must stay...
10 Drivers for the Indian Luxury Market – Trends 2020

10 Drivers for the Indian Luxury Market – Trends 2020

by Abhay Gupta | Jan 7, 2020 | Indian Luxury, Indian Luxury Market, Luxury Brands

With the advent of a new decade, the Indian luxury industry is seeing lucrative avenues as the world changes rapidly, and extremely unique. We mention 10 trends that will drive the Indian luxury market in 2020. The socio-economic-political gloom all over the world...
Rising Splurge Quotient In Indian Luxury

Rising Splurge Quotient In Indian Luxury

by Abhay Gupta | Aug 28, 2019 | Indian Luxury, Luxury Brands, Luxury Education

Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
How Online brands can Increase Profitability

How Online brands can Increase Profitability

by Abhay Gupta | Aug 24, 2019 | Indian Luxury Market, Luxury Brands, Luxury Education

E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...
The Men’s Wellness Industry Is Booming And Ready To Be Tapped

The Men’s Wellness Industry Is Booming And Ready To Be Tapped

by Abhay Gupta | Aug 22, 2019 | Indian Luxury, Luxury Brands, Luxury Education

For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
Luxury is of thought and of mind – what it takes to be a luxury brand of value today

Luxury is of thought and of mind – what it takes to be a luxury brand of value today

by Abhay Gupta | Jul 23, 2019 | Indian Luxury, Indian Luxury Market, Luxury Brands

Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
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