Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
Luxury Brand Management – New Age Career Oriented Course For Millennials
The luxury industry in India really took off in 2012 with several luxury brands setting shop in India. While other industries and brands have been impacted by demonetization, recession and other such events, the Luxury industry has primarily remained unaffected by...
By invitation only – Super exclusive, luxury only available to the select few
There are some things in life that money can’t buy, for everything else there’s Mastercard. The age old adage does drive home a point. However. the idea that you are part of an exclusive club that very few others can become members of, has its own charm and for most...
5 Most Copied Luxury Brands & How to Recognise the Genuineness
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops…
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