Luxury Cars & the Green Crusade

Luxury Cars & the Green Crusade

Despite strong marketing, impressive brand value and an interesting product line up, luxury car sales in India have slumped with a mere 5% increase in sales in 2018. Market volatility, increased upfront insurance costs and liquidity crunch are few of the major...
‘In Luxury Business Reputation Precedes Apology’

‘In Luxury Business Reputation Precedes Apology’

Social media have an intensify effect on many things in today’s life, and marketing is one of them. Since it has increased the power of influencers, sponsored posts and online self-promotion- marketing strategies are,however, becoming more and more exposed to...
The Indian Luxury Outlook 2019

The Indian Luxury Outlook 2019

Abhay Gupta, Luxury Expert, Author, Speaker, Professor of Luxury Management. Founder & CEO Luxury Connect & Luxury Connect Business School. As 2018 comes to a cold & wintry end, as political environment hots up, as new alliances, mergers and acquisitions...