by Abhay Gupta | Aug 31, 2026 | blog, Indian Luxury, Indian Luxury Market
India has never lacked luxury. It has lacked the language to claim it. This is the story of how the world’s oldest tradition of craft came to import its definition of luxury from Paris — and why that is about to change. The question that stops you cold Here is a...
by Abhay Gupta | Aug 22, 2026 | Indian Luxury, Uncategorized
India’s crafts are coveted enough that the world’s biggest houses keep reaching for them. What’s missing has never been the craft. It’s the system that would let India own what it so obviously created. The pattern that keeps repeating This...
by Abhay Gupta | Aug 15, 2026 | Indian Luxury
Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding why it fails is the beginning of understanding India. The assumption nobody examines Walk into any global luxury brand’s India...
by Abhay Gupta | Aug 8, 2026 | Indian Luxury, Luxury Brands
Why the most valuable Indian luxury brands sell meaning, not products India has never lacked craftsmanship. What it has lacked are brands that convert that craft into owned cultural meaning — and meaning, not product, is what commands a premium. The premium was never...
by Abhay Gupta | Jul 31, 2026 | Indian Luxury
India has never lacked craft. It has lacked brands that turn craft into meaning the market will pay a premium to own. Two houses show how it’s done — and Forbes India recently asked me why. The question Forbes put to me For its July anniversary issue, Forbes...
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