by Abhay Gupta | Jul 7, 2026 | blog, Indian Luxury, Indian Luxury Market
The Bain-Altagamma 2026 luxury study identifies AI as one of four forces disrupting luxury go-to-customer funnels. A white paper releasing this week provides the framework for understanding which brands will use that disruption to deepen mythology — and which will be...
by Abhay Gupta | Jun 30, 2026 | blog, Indian Luxury
India’s premiumisation wave is real, well-documented, and generating genuine opportunity across categories. But every premiumisation wave in every market eventually normalises. The brands that survive normalisation are not those that rode the wave best. They are...
by Abhay Gupta | Jun 23, 2026 | blog, Indian Luxury
Eight weeks of content have made the case for why luxury founders need mythology discipline, architecture clarity, and the capability to refuse. This piece answers the question that follows naturally: what does building that capability actually look like in practice?...
by Abhay Gupta | Jun 16, 2026 | blog, Indian Luxury
Most luxury brands do not fail because of bad products. They fail because the founder never answered three questions that defined the brand’s architecture before the commercial pressure arrived. By the time the pressure comes — and it always comes — the answers are...
by Abhay Gupta | Jun 9, 2026 | blog, Indian Luxury
Ferrari, Jaguar, and the Mythology Mistake the Luxury Industry Keeps Making The luxury industry is having the wrong conversation about Ferrari. Since the Luce was unveiled in Rome on 25 May, the debate has centred on design — whether Jony Ive’s interpretation of...
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