by Abhay Gupta | Jun 2, 2026 | blog, Indian Luxury
Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus. For decades, luxury was built on distance. The world’s great maisons mastered not just craftsmanship, but controlled inaccessibility. Waiting...
by Abhay Gupta | May 20, 2026 | blog, Indian Luxury
India is not short on wealth. In fact, it is entering one of the most accelerated phases of wealth creation in its history. India is producing wealth at scale—but not brands with global authority. According to recent data from Knight Frank’s Wealth Report 2026,...
by Abhay Gupta | May 19, 2026 | blog, Indian Luxury
India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The exposure is global. And the appetite for premium experiences continues to deepen across sectors. From hospitality and fashion to beauty,...
by Abhay Gupta | May 12, 2026 | blog, Indian Luxury
As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more unassuming cultural icons that are defining modern India. For years, global luxury brands looking to engage India...
by Abhay Gupta | May 5, 2026 | blog, Indian Luxury
For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence dips, demand softens. That assumption no longer holds. Today, the luxury market is not moving in one direction. It is...
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