The Incredible Indian Luxury Bazaar

The book that documented a market the world kept misreading — India’s luxury bazaar as it actually works: its consumer, its contradictions, and the formula for building in it.

Published under Abhaya Gupta. Success Gyan Publishing, 2020. ISBN 978-1-950194-33-9.

“The day I met Mr. Abhay Gupta in my office in Ferrari New Delhi and we started to talk about luxury in India… everything came out in this wonderful book which is a realistic picture of the luxury in India.”— Luis Canto Moniz, Ferrari New Delhi (2020)

“Despite its complex and challenging environment, India has always been a mystical yet fascinating destination for global luxury brands. Abhaya has had a long and impeccable journey with Italian brands. His passion for developing Indian talent to service the luxury strategy is further proof of his wide-spread awareness in this field. I am sure this book on Indian Luxury will be a fantastic guide to new brands wanting to enter this complex market. I wish him all the very best.”— Armando Branchini, Executive Director, Altagamma