WRITING
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
As Diwali arrives, the houses will celebrate with capsules and famous faces. Only one route to belonging compounds. Every autumn, the global houses rediscover India’s calendar. Windows turn to marigold and gold, capsule collections arrive with festive names, and invitations go out…
Read the latest →Why Bengaluru’s central luxury address stopped attracting new commitments, and the two readings of why. Every luxury city has an address that…
Read →Meaning, codes, hierarchy and legitimacy, and why the order cannot be skipped. Most conversations about starting a luxury brand begin in the…
Read →Bengaluru has the houses, the wealth and the hotels. What it has not decided is where its luxury lives. Every Indian founder…
Read →Why the world recognises the Kolhapuri but not its maker, and what it takes to build a house icon. What an icon…
Read →Study the Maison, but do not wear it. Why India's luxury houses must build an architecture of their own. The revenue argument…
Read →The question the world is asking — and what its answer tells India about building houses of its own. A question thirty…
Read →India makes the world's luxury - when will it own it ? A Fendi Baguette embroidered by India's finest atelier is the…
Read →September 8, 2026 Why India needs a Shilp-Griha more than it needs a Maison There is a word the French gave the…
Read →September 1, 2026 India has never lacked luxury. It has lacked the language to claim it. This is the story of how…
Read →India's crafts are coveted enough that the world's biggest houses keep reaching for them. What's missing has never been the craft. It's…
Read →Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding…
Read →Why the most valuable Indian luxury brands sell meaning, not products India has never lacked craftsmanship. What it has lacked are brands…
Read →India has never lacked craft. It has lacked brands that turn craft into meaning the market will pay a premium to own.…
Read →Morality has become a value driver in luxury. Very few houses can say what is actually standing behind theirs. Morality became a…
Read →The Capability Gap: India Has the Client. India Has the Craft. The Missing Layer Sits Between Them. India is no longer waiting…
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