The Heirs are not waiting : Why High Net worth Gen Z is already reshaping Luxury
For decades, luxury strategy has operated on a predictable timeline: engage younger audiences once their purchasing power matures. Wealth follows age, and…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Beyond Fashion: Building the Complete Indian Luxury Ecosystem
“Luxury in India was never just worn – it was lived.” India’s luxury landscape extends far beyond fashion and accessories. From heritage…
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India’s Luxury Decade: How Conglomerates Are Rewriting the Playbook
India’s luxury market is entering a historic inflection point. For decades, the narrative was simple: imported brands, aspirational consumption, and a patchwork…
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The Great Indian Luxury Pivot: Beyond the Silk Road to a Strategic Superhighway
For decades, we have spoken of the “Incredible Indian Luxury Bazaar” as a paradox—a land of deep-pocketed maharajas and modern-day tech-titans, yet…
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The Luxe Reset 2026: The Rise of the Next China-Sized Luxury Power Bloc
As we draw nearer to 2026, here are some quick market insights that luxury brands should take note of for a brighter…
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Opinion: The Lost Maison – Why Indian Luxury Needs Its Own Language
In the rarefied world of global luxury, language is power. When we speak of a French maison, we invoke not merely a brand…
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Why India Is Uniquely Built for Sustainable Luxury
Luxury’s New Imperative Luxury is entering a new era—one where conscience is no longer a peripheral conversation but a strategic imperative. Sustainability,…
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From Boutiques to Bytes: Why Sabyasachi’s Digital Leap is a Watershed for Indian Luxury Jewellery
When India’s most celebrated couture house, Sabyasachi, announced the launch of its fine jewellery line exclusively on Tata CLiQ Luxury, it marked…
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Beyond the Product: Holistic Luxury Training for a New Era
“People always want to dream and luxury can help transport them to a place of happiness.” Luxury isn’t a product or service,…
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