The Luxury Dissonance
Why Protocol is the Soul of Prestige Luxury is a fragile ecosystem. It is an unspoken agreement between a brand and its…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Why Capability Building in Luxury is not Optional
Luxury is often mistaken for an outcome. A beautiful product. A refined store. A high price point. In reality, luxury is a…
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India : From Luxury Market to Luxury Muse
For decades, India has been positioned as the next great luxury market. A country of rising affluence. A vast consumer base. An…
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The Silk Route 2.0: 12 Pillars of India’s Gen Z Luxury Renaissance
With the world around us going through tectonic shifts in spending power and consumption patterns, India is becoming a massive fixture on…
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Four Founders . Four Countries. One Questions : What Makes a Luxury Brand Credible Today?
Reflections from the first Luxury Brand Builders cohort Luxury brands are not launched. They are architected. Over the recent past week, I…
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Luxury’s New Power Play: Why Culture Now Outranks Craft
The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry…
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The Heirs are not waiting : Why High Net worth Gen Z is already reshaping Luxury
For decades, luxury strategy has operated on a predictable timeline: engage younger audiences once their purchasing power matures. Wealth follows age, and…
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Beyond Fashion: Building the Complete Indian Luxury Ecosystem
“Luxury in India was never just worn – it was lived.” India’s luxury landscape extends far beyond fashion and accessories. From heritage…
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India’s Luxury Decade: How Conglomerates Are Rewriting the Playbook
India’s luxury market is entering a historic inflection point. For decades, the narrative was simple: imported brands, aspirational consumption, and a patchwork…
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