When Heritage Brands Forget What Made them Irreplaceable
Ferrari, Jaguar, and the Mythology Mistake the Luxury Industry Keeps Making The luxury industry is having the wrong conversation about Ferrari. Since…
Read →WRITING
Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
The New Luxury Dilemma: Relevance vs Reverence
Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus. For decades,…
Read →
Why India has Billionaires – But No Louis Vuitton
India is not short on wealth. In fact, it is entering one of the most accelerated phases of wealth creation in its…
Read →
India’s Next Luxury Challenge is Not Demand
India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The…
Read →
Beyond Bollywood: India’s New Cultural Ambassadors for Global Luxury
As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more…
Read →
The K-Shaped Reality: Why Luxury is No Longer One Market
For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence…
Read →
The Luxury Dissonance
Why Protocol is the Soul of Prestige Luxury is a fragile ecosystem. It is an unspoken agreement between a brand and its…
Read →
Why Capability Building in Luxury is not Optional
Luxury is often mistaken for an outcome. A beautiful product. A refined store. A high price point. In reality, luxury is a…
Read →
India : From Luxury Market to Luxury Muse
For decades, India has been positioned as the next great luxury market. A country of rising affluence. A vast consumer base. An…
Read →