WRITING
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
India's premiumisation wave is real, well-documented, and generating genuine opportunity across categories. But every premiumisation wave in every market eventually normalises. The…
Read →Eight weeks of content have made the case for why luxury founders need mythology discipline, architecture clarity, and the capability to refuse.…
Read →Most luxury brands do not fail because of bad products. They fail because the founder never answered three questions that defined the…
Read →Ferrari, Jaguar, and the Mythology Mistake the Luxury Industry Keeps Making The luxury industry is having the wrong conversation about Ferrari. Since…
Read →Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus. For decades,…
Read →India is not short on wealth. In fact, it is entering one of the most accelerated phases of wealth creation in its…
Read →India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The…
Read →As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more…
Read →For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence…
Read →
