India’s Next Luxury Challenge is Not Demand
India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Beyond Bollywood: India’s New Cultural Ambassadors for Global Luxury
As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more…
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The K-Shaped Reality: Why Luxury is No Longer One Market
For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence…
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The Luxury Dissonance
Why Protocol is the Soul of Prestige Luxury is a fragile ecosystem. It is an unspoken agreement between a brand and its…
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Why Capability Building in Luxury is not Optional
Luxury is often mistaken for an outcome. A beautiful product. A refined store. A high price point. In reality, luxury is a…
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India : From Luxury Market to Luxury Muse
For decades, India has been positioned as the next great luxury market. A country of rising affluence. A vast consumer base. An…
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The Silk Route 2.0: 12 Pillars of India’s Gen Z Luxury Renaissance
With the world around us going through tectonic shifts in spending power and consumption patterns, India is becoming a massive fixture on…
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Four Founders . Four Countries. One Questions : What Makes a Luxury Brand Credible Today?
Reflections from the first Luxury Brand Builders cohort Luxury brands are not launched. They are architected. Over the recent past week, I…
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Luxury’s New Power Play: Why Culture Now Outranks Craft
The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry…
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