Luxury’s Future: From Strong to Stronger in 2023?
A quick rebound of the luxury industry post-pandemic, and Bernard Arnault’s ascent to the pedestal of the world’s richest man, have shown…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Luxury and Phygital Experience: The Next Big Gamechanger
The early decades of the millennium were all about the World Wide Web taking baby steps and slowly gaining a stronghold. However,…
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5 digital innovations changing luxury’s future
By Abhay Gupta The convergence of luxury and technology has been one of the most fascinating outcomes of the digital revolution. Innovation is…
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Opinion: India Is An Incredible Opportunity For Luxury Brands. Here’s What They Should Know.
Valentino's latest autumn/winter campaign featuring Zendaya. Credit: Courtesy. Ahead of Balenciaga and Valentino opening their first stores in India, Abhay Gupta, Founder and…
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Luxury e-commerce set to take off in India under shadow of pandemic
The recent pandemic has been the greatest catalyst for the digital disruptions in our lives. It is believed that almost 10 years’…
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Pandemic and changing value systems
The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not…
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Post-COVID-19 luxury: Defining the New Normal
The recent COVID-19 coronavirus has perhaps been the biggest disaster that the world and luxury have ever faced. Nothing of this magnitude…
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India’s Luxury Market in the shadow of COVID-19
India's luxury market may not be as big as China's or most European countries, but its growing list of billionaires and millionaires…
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20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic…
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