The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and…
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How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved…
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The Men’s Wellness Industry Is Booming And Ready To Be Tapped
For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more…
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Changing Boutique Trends – Decoding strategies that increase in-store footfall
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are…
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Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly…
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7 SKILLS ESSENTIAL TO A SUCCESSFUL MARKETING CAREER IN THE LUXURY INDUSTRY
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver…
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Preowned Luxury Is A Force To Be Reckoned With
The Market for second-hand luxury is going mainstream. Across the world, a second hand luxury piece was earlier frowned upon, however, not…
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Offline And Online Retail: Bridging The Divide
The global retail industry is struggling. That’s a fact. Falling in-store sales, increasing pressure to reduce costs and increase efficiency combined with…
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