Post-COVID-19 luxury: Defining the New Normal
The recent COVID-19 coronavirus has perhaps been the biggest disaster that the world and luxury have ever faced. Nothing of this magnitude…
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Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
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India’s Luxury Market in the shadow of COVID-19
India's luxury market may not be as big as China's or most European countries, but its growing list of billionaires and millionaires…
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20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic…
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The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all…
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Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and…
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How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved…
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The Men’s Wellness Industry Is Booming And Ready To Be Tapped
For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more…
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Changing Boutique Trends – Decoding strategies that increase in-store footfall
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are…
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Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly…
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