How luxury brands should target India’s super-rich

How luxury brands should target India’s super-rich

Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years. However,...
India’s Tryst with Luxury!

India’s Tryst with Luxury!

What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted to consume Luxury? What does it ….

India: Demystifying the Luxury Mantra

India: Demystifying the Luxury Mantra

The mysticism of India has always enchanted the west. Many westerners could not resist succumbing to her hypnotic culture and have since made India their permanent home. Historically, Indo-French business relations go back centuries….