Hermès or Gucci? India’s Next Great Luxury House Should Be Neither
Study the Maison, but do not wear it. Why India's luxury houses must build an architecture of their own. The revenue argument…
Read →WRITING
Category: Indian Luxury & Markets
Sabyasachi — Designer, or House?
The question the world is asking — and what its answer tells India about building houses of its own. A question thirty…
Read →
The House That India Forgot to Build
September 8, 2026 Why India needs a Shilp-Griha more than it needs a Maison There is a word the French gave the…
Read →
THE CHINA FALLACY : Why India’s Luxury Future Won’t Be a Chinese One.
Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding…
Read →
THE CONSCIENCE PREMIUM: WHY LUXURY’S NEWEST PRICE JUSTIFICATION IS ALSO ITS MOST FRAGILE.
Morality has become a value driver in luxury. Very few houses can say what is actually standing behind theirs. Morality became a…
Read →
Bain Says Global Luxury is Racing to Amplify Meaning. The Great AI Divide Reveals Why Most Will Fail
The Bain-Altagamma 2026 luxury study identifies AI as one of four forces disrupting luxury go-to-customer funnels. A white paper releasing this week…
Read →
India’s Next Luxury Challenge is Not Demand
India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The…
Read →
The K-Shaped Reality: Why Luxury is No Longer One Market
For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence…
Read →
India : From Luxury Market to Luxury Muse
For decades, India has been positioned as the next great luxury market. A country of rising affluence. A vast consumer base. An…
Read →
Beyond Fashion: Building the Complete Indian Luxury Ecosystem
“Luxury in India was never just worn – it was lived.” India’s luxury landscape extends far beyond fashion and accessories. From heritage…
Read →