Luxury’s New Power Play: Why Culture Now Outranks Craft
The traditional pillars of luxury – rarity, exclusivity, and artisanal craft are giving way to a new currency. For decades, the industry…
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Category: Luxury Consumer & Culture
The Heirs are not waiting : Why High Net worth Gen Z is already reshaping Luxury
For decades, luxury strategy has operated on a predictable timeline: engage younger audiences once their purchasing power matures. Wealth follows age, and…
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Opinion: Luxury’s Embrace Of Indian Celebrities Is a Strategic Calculated Move Towards Global Relevance.
Christian Dior held its Fall 2023 show in Mumbai, earlier this year.Credit: Courtesy of Dior. From Priyanka Chopra Jones to Deepika Padukone, luxury’s…
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Luxury’s new love affair with South Korea
By Abhay Gupta, Founder & CEO, Luxury Connect & Luxury Connect Business School The South Korea luxury market has witnessed remarkable growth…
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The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all…
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Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly…
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Top 10 misconceptions about Indian Luxury Consumers
2016 comes to an eventful end with various upheavals across the globe. Ranging from terror attacks in Europe; the Brexit fiasco in…
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How luxury brands should target India’s super-rich
Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The…
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