The Four Things a Luxury Brand Must Earn
Meaning, codes, hierarchy and legitimacy, and why the order cannot be skipped. Most conversations about starting a luxury brand begin in the…
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Category: Luxury Education & Leadership
India Has the Icons. Europe Has the Houses.
Why the world recognises the Kolhapuri but not its maker, and what it takes to build a house icon. What an icon…
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Hermès or Gucci? India’s Next Great Luxury House Should Be Neither
Study the Maison, but do not wear it. Why India's luxury houses must build an architecture of their own. The revenue argument…
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Sabyasachi — Designer, or House?
The question the world is asking — and what its answer tells India about building houses of its own. A question thirty…
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Why Capability Building in Luxury is not Optional
Luxury is often mistaken for an outcome. A beautiful product. A refined store. A high price point. In reality, luxury is a…
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Beyond the Product: Holistic Luxury Training for a New Era
“People always want to dream and luxury can help transport them to a place of happiness.” Luxury isn’t a product or service,…
Read →So, What Does it Take to Become a Luxury Brand Manager?
Looking to go for a new age career? Are you cut out for one? Especially, a competent luxury manager? Read on to…
Read →Lured by the Luxe? Why Not Make it a Career?
What is luxury? What is ‘Luxury Brand Management’? What role does a luxury brand manager play? Here are some answers to these…
Read →Need of Luxury Coaching in the Luxury Industry
"The luxury business is perceived as a $14.5 billion market in India, growing at a rate of 20-30% yearly". Whenever you hear…
Read →Why You Need a Fashion Business Mentor?
The fashion industry is a multi-billion dollar industry that has been growing exponentially at a rate of CAGR 8.8%. It is one…
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