20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic…
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Category: Luxury Futures & Technology
How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved…
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Offline And Online Retail: Bridging The Divide
The global retail industry is struggling. That’s a fact. Falling in-store sales, increasing pressure to reduce costs and increase efficiency combined with…
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Indian Luxury Market is ready for sustainability in luxury goods. What’s the way forward
Sustainable Luxury The luxury industry is usually associated with terms such as excessive consumerism, disposable incomes and guilty pleasures. While people already…
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Blockchain is here to stay and it can disrupt the Luxury Industry. Are the brands worried?
Armani Watch for $100? Prada Bag for $10? If it sounds to be too good to be true, it generally is. Counterfeits…
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Artificial Intelligence and Big Data in luxury retail are no longer a luxury but a necessity. Here’s why
In the world of luxury, experience is golden! Nothing is more important than the customer feeling like a king or a queen.…
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The New Frontiers Of Luxury
Luxury, a hitherto ‘reserved for the elite’ phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven…
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Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury…
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Opulence goes digital
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude,…
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The luxury digital dilemma
Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it…
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