The Hands and the Name
India makes the world's luxury - when will it own it ? A Fendi Baguette embroidered by India's finest atelier is the…
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Category: Luxury Strategy & Brand Building
What Luxury Brand Builders Actually Does – And who it is not for
Eight weeks of content have made the case for why luxury founders need mythology discipline, architecture clarity, and the capability to refuse.…
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The Three Questions Every Luxury Founder Must Answer Before Year Two
Most luxury brands do not fail because of bad products. They fail because the founder never answered three questions that defined the…
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The New Luxury Dilemma: Relevance vs Reverence
Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus. For decades,…
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Why India has Billionaires – But No Louis Vuitton
India is not short on wealth. In fact, it is entering one of the most accelerated phases of wealth creation in its…
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The Luxury Dissonance
Why Protocol is the Soul of Prestige Luxury is a fragile ecosystem. It is an unspoken agreement between a brand and its…
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Four Founders . Four Countries. One Questions : What Makes a Luxury Brand Credible Today?
Reflections from the first Luxury Brand Builders cohort Luxury brands are not launched. They are architected. Over the recent past week, I…
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Opinion: The Lost Maison – Why Indian Luxury Needs Its Own Language
In the rarefied world of global luxury, language is power. When we speak of a French maison, we invoke not merely a brand…
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Opinion: India Is An Incredible Opportunity For Luxury Brands. Here’s What They Should Know.
Valentino's latest autumn/winter campaign featuring Zendaya. Credit: Courtesy. Ahead of Balenciaga and Valentino opening their first stores in India, Abhay Gupta, Founder and…
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‘In Luxury Business Reputation Precedes Apology’
Social media have an intensify effect on many things in today's life, and marketing is one of them. Since it has increased…
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