by Abhay Gupta | Aug 24, 2019 | Indian Luxury Market, Luxury Brands, Luxury Education
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...
by Abhay Gupta | Aug 22, 2019 | Indian Luxury, Luxury Brands, Luxury Education
For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
by Abhay Gupta | Aug 12, 2019 | Indian Luxury, Indian Luxury Market, Luxury Education
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
by Abhay Gupta | Jul 23, 2019 | Indian Luxury, Indian Luxury Market, Luxury Brands
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
by Abhay Gupta | Jun 9, 2019 | Indian Luxury, Luxury Education
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
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