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Millennials & Gen Z — The impact of true digital natives
The luxury market is going all guns blazing looking forward to another year ahead of growth across verticals fuelled by various favorable factors. Several reports suggest that luxury goods sales in the year 2019 & 2020 will be dominated by brands that attract the...
Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...
The Men’s Wellness Industry Is Booming And Ready To Be Tapped
For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
Changing Boutique Trends – Decoding strategies that increase in-store footfall
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
Immersive Experiences Beyond Material Product Consumption: The Growing Experience Economy
Steve Jobs famously once said, `Design is not just what it looks and feels like. Design is how it works.’ The founder of Apple had spent years in ensuring all Apple products excelled not just in the way how they worked, but also how they were designed and looked....
Cryptocurrencies Are Fast Becoming Mainstream In The Luxury Industry.
Back in 2010, if you were to purchase bitcoins, 10,000 bitcoins would have been enough to get you a few cups of coffee. Today those 10,000 bitcoins would be worth approximately $86.67 million dollars. From almost worth nothing, Bitcoins have seen days where they were...
7 SKILLS ESSENTIAL TO A SUCCESSFUL MARKETING CAREER IN THE LUXURY INDUSTRY
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
Preowned Luxury Is A Force To Be Reckoned With
The Market for second-hand luxury is going mainstream. Across the world, a second hand luxury piece was earlier frowned upon, however, not so much anymore. While in the US, the pre-owned luxury is already a large market, across the globe the preowned market is getting...
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