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Luxury and Phygital Experience: The Next Big Gamechanger
The early decades of the millennium were all about the World Wide Web taking baby steps and slowly gaining a stronghold. However, in the past few decades, the Internet of Things (IoT) has broken the barriers of everyday norms. If “digitalisation” is the quintessential...
5 digital innovations changing luxury’s future
By Abhay Gupta The convergence of luxury and technology has been one of the most fascinating outcomes of the digital revolution. Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?. In a post-pandemic...
Opinion: India Is An Incredible Opportunity For Luxury Brands. Here’s What They Should Know.
Valentino's latest autumn/winter campaign featuring Zendaya. Credit: Courtesy. Ahead of Balenciaga and Valentino opening their first stores in India, Abhay Gupta, Founder and CEO of Luxury Connect and Author of The Incredible Indian Luxury Bazaar explains why it...
Luxury e-commerce set to take off in India under shadow of pandemic
The recent pandemic has been the greatest catalyst for the digital disruptions in our lives. It is believed that almost 10 years’ equivalent of digitization took place during the past 10 months. The world is changing much faster than our ability to cope. Newer...
Pandemic and changing value systems
The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era.Each generation of consumer behaved differently and, therefore, responded differently to various products,...
Post-COVID-19 luxury: Defining the New Normal
The recent COVID-19 coronavirus has perhaps been the biggest disaster that the world and luxury have ever faced. Nothing of this magnitude ever was imagined or experienced even after the two world wars, famines or the financial mayhem of 2008.However, with every such...
India’s Luxury Market in the shadow of COVID-19
India's luxury market may not be as big as China's or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services? In this Q&A,...
20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic experience. Daily lives have changed dramatically for most of us. Those facing the customers, those behind the desks and those out...
The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all play a vital role. Ultimately, it is the sense of being that drives many to differentiate from others, no matter...
Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
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