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India’s Luxury Market in the shadow of COVID-19
India's luxury market may not be as big as China's or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services? In this Q&A,...
20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days
As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic experience. Daily lives have changed dramatically for most of us. Those facing the customers, those behind the desks and those out...
The Fine Tastes – Appreciation of good design in luxury products
In a world that drives on stimuli, first impressions and perceptions are given serious consideration, - appearance, demeanor, behavior, and adaptation all play a vital role. Ultimately, it is the sense of being that drives many to differentiate from others, no matter...
Rising Splurge Quotient In Indian Luxury
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
How Online brands can Increase Profitability
E-commerce businesses are considerably better business models with lower costs and higher profitability due to the elimination of the higher costs involved with offline stores. For this reason, online brands are considered to be a lot easier to start, run and operate...
The Men’s Wellness Industry Is Booming And Ready To Be Tapped
For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
Changing Boutique Trends – Decoding strategies that increase in-store footfall
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
Luxury is of thought and of mind – what it takes to be a luxury brand of value today
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
7 SKILLS ESSENTIAL TO A SUCCESSFUL MARKETING CAREER IN THE LUXURY INDUSTRY
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
The Best Slot Machines Methods To Maximize Your Winnings
If you may be on a winning streak, you can enhance your wager to see how the game goes. Medium variance slots balance between low and high payouts and low with excessive hit ratios. Though the dangers may be higher than games with low variance, these video games have...
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