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Abhay Gupta
India’s Luxury Market in the shadow of COVID-19

India’s Luxury Market in the shadow of COVID-19

by Abhay Gupta | Apr 11, 2020 | Indian Luxury, Indian Luxury Market

India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services? In...
The Fine Tastes – Appreciation of good design in luxury products

The Fine Tastes – Appreciation of good design in luxury products

by Abhay Gupta | Sep 6, 2019 | Indian Luxury, Indian Luxury Market

In a world that drives on stimuli, first impressions and perceptions are given serious consideration, – appearance, demeanor, behavior, and adaptation all play a vital role. Ultimately, it is the sense of being that drives many to differentiate from others, no...
Rising Splurge Quotient In Indian Luxury

Rising Splurge Quotient In Indian Luxury

by Abhay Gupta | Aug 28, 2019 | Indian Luxury, Luxury Brands, Luxury Education

Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
The Men’s Wellness Industry Is Booming And Ready To Be Tapped

The Men’s Wellness Industry Is Booming And Ready To Be Tapped

by Abhay Gupta | Aug 22, 2019 | Indian Luxury, Luxury Brands, Luxury Education

For ages, women have been the core demographic for the wellness industry but all that is changing now. With men focusing more on their health, wealth and looks, the industry is wide open. The changing trend could be due to a more self-awareness and rising social...
Changing Boutique Trends – Decoding strategies that increase in-store footfall

Changing Boutique Trends – Decoding strategies that increase in-store footfall

by Abhay Gupta | Aug 12, 2019 | Indian Luxury, Indian Luxury Market, Luxury Education

Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
Luxury is of thought and of mind – what it takes to be a luxury brand of value today

Luxury is of thought and of mind – what it takes to be a luxury brand of value today

by Abhay Gupta | Jul 23, 2019 | Indian Luxury, Indian Luxury Market, Luxury Brands

Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
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Recent Posts

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  • Opinion: Luxury’s Embrace Of Indian Celebrities Is a Strategic Calculated Move Towards Global Relevance.
  • Luxury’s new love affair with South Korea
  • 20 Indicators to future Luxe : Luxury’s new directions as markets, technology and consumers evolve

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