Artificial Intelligence and Big Data in luxury retail are no longer a luxury but a necessity. Here’s why
In the world of luxury, experience is golden! Nothing is more important than the customer feeling like a king or a queen. After all, when a customer buys a product like a Rolls Royce, Aston Martin, Louis Vuitton Bag or maybe even a pair of Louboutins, they need and frankly deserve to be pampered…
Luxury & Demonetization-Bane or Boon?
India’s foremost iconic luxury advisory company LUXURY CONNECT, through a process of desk and field research, has carried out an assessment on the ground realities of demonetization through its educational wing Luxury Connect Business School (LCBS). PREFACE 8.00...
Opulence goes digital
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude, which borders on ‘you-accept-what-we-design’, has always been wary of being seen as for the...Creating & Managing Customer Value, Satisfaction, & Loyalty: An Introspective into India’s Luxury Market
Abstract: ‘Customer retention’ is imperative for a business to remain competitive. It has recently become much more significant as compared to just simple ‘customer acquisition’. This specifically is further accentuated where the luxury industry is concerned....
The luxury digital dilemma
Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it created its own community inspired by its core product: the trench coat….
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