LUXURY ACROSS EMERGING MARKETS: INDIA – BEST OF BRICS
Despite economic slowdowns across the world, the size of the global luxury market is estimated to be around 2 trillion USD.
The BRICS region, more specifically China and India, have been in the spotlight for the past few years. However, last year, the luxury industry in China faced many challenges related to luxury consumption, regulatory issues, tariff structures, currency reasons and a severe clamp down on the ‘gifting culture’. Stores opened in a hurry by brands across categories began to shut shop and the entire global luxury industry was severely affected.
As a result, many brands are once again back to recreating a fresh strategy canvas for future growth – and India could be a strong contender for the next luxury hotspot. Here’s why. Read full article click here
“This blog, authored by Mr Abhay Gupta, founder & CEO, Luxury Connect & Luxury Connect Business school, was also published by the Luxury Society, Paris as a 3 series report :
Emerging Luxury Markets – is India best of Brics? Dated 11.04.2016
Emerging Luxury markets – India’s ripe retail market. Dated 12.04.2016
Emerging markets – Unravelling the Indian Maze. Dated 15.04.2016