by Abhay Gupta | Apr 11, 2020 | Indian Luxury, Indian Luxury Market
India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services? In...
by Abhay Gupta | Aug 28, 2019 | Indian Luxury, Luxury Brands, Luxury Education
Splurge today, Save Later! The fact that Indians are splurging more on luxury is a clear sign of the maturing taste and demand for better things in life. Beyond the need to ‘Keep up with the Joneses’, the rising splurge trend seems to be arising for the need to...
by Abhay Gupta | Aug 12, 2019 | Indian Luxury, Indian Luxury Market, Luxury Education
Storefronts across the globe are going through a radical shift. With dwindling footfall, rising rental and operational costs, retailers and brands are continuously looking for newer ways to entice consumers to the physical stores. In an extremely dynamic environment...
by Abhay Gupta | Jul 23, 2019 | Indian Luxury, Indian Luxury Market, Luxury Brands
Coco Chanel once famously said “The best things in life are free. The second-best are very expensive.” Merriam Webster Dictionary has rightly defined Luxury as ‘an indulgence in something that provides pleasure, satisfaction, or ease’. The keyword in the definition...
by Abhay Gupta | Jun 9, 2019 | Indian Luxury, Luxury Education
Customer Experience will be the key growth driving factor for businesses in 2019 and onwards. And marketers who are able to deliver an amazing customer experience will excel in the luxury Industry. With marketing trends changing faster than the seasons in a year, what...
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