The New Frontiers Of Luxury
Luxury, a hitherto ‘reserved for the elite’ phenomenon, has been undergoing a titanic shift in its core perception, mainly due to market-driven…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Beyond Disruption: Building Success in India’s Luxury Market
The luxury fashion and lifestyle market in India is one of the world’s most multifaceted, exciting and tricky markets. Brands and retailers…
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Booming Luxury Industry paves way for Enchanting Careers!
‘LUXURY’ – the mere mention of the word draws in images of glamorous cars, fashionable models, well dressed and haughty taughty women,…
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Inside the World of Luxury Spirits — The surprising costs of the world’s best and most exclusive spirits
To the absolute disdain of teetotalers across the world, Alcohol consumption is deeply ingrained in our collective social culture. This has been…
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Collaborate – not Compete – the way forward?
Don’t compete—collaborate : Luxury brands should forge partnerships with others who target a similar audience, to maximise their reach and create unique…
Read →India and Luxury: Outlook 2018
May 2014 saw a regional controversial political figure walk into the power corridors of New Delhi with a never before witnessed sweeping…
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Luxury & Demonetization-Bane or Boon?
India's foremost iconic luxury advisory company LUXURY CONNECT, through a process of desk and field research, has carried out an assessment on…
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Top 10 misconceptions about Indian Luxury Consumers
2016 comes to an eventful end with various upheavals across the globe. Ranging from terror attacks in Europe; the Brexit fiasco in…
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Opportunities for entrepreneurs in the booming Luxury Industry of India
The word entrepreneur originates from the French word, entreprendre, which means “to undertake.” In a business context, it means to start a…
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