The fibre to fashion of Luxury in India
‘Luxury’ – the mere mention of the term brings in instant images of grandeur, high fashion, designer clothing, fashion shows, Bollywood, glossy…
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Writing
Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.
WRITING ARCHIVE
Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury…
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How luxury brands should target India’s super-rich
Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The…
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Opulence goes digital
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude,…
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Luxury in India: Top 10 trends for 2016
Luxury in India: Top 10 trends for 2016: A thought leading article written by Mr Gupta for Luxury Daily....
Read →Creating & Managing Customer Value, Satisfaction, & Loyalty: An Introspective into India’s Luxury Market
Abstract: ‘Customer retention’ is imperative for a business to remain competitive. It has recently become much more significant as compared to just…
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5 Most Copied Luxury Brands & How to Recognise the Genuineness
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury…
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The luxury digital dilemma
Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it…
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India’s Tryst with Luxury!
What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted…
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