WRITING

Writing

Essays, analysis and commentary on the business of luxury in India — its markets, brands, consumers, culture and future.

WRITING ARCHIVE

The fibre to fashion of Luxury in India

‘Luxury’ – the mere mention of the term brings in instant images of grandeur, high fashion, designer clothing, fashion shows, Bollywood, glossy…

Read →

Opulence goes digital

Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude,…

Read →