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The fibre to fashion of Luxury in India
‘Luxury’ – the mere mention of the term brings in instant images of grandeur, high fashion, designer clothing, fashion shows, Bollywood, glossy magazines, page three and a generally high dose of sensual visual appeal…
Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shopsConsumers are brand conscious but are faking it. According to Anil Rajput,...
How luxury brands should target India’s super-rich
Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years. However,...
Opulence goes digital
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude, which borders on 'you-accept-what-we-design', has always been wary of being seen as for the 'masses'. Many iconic brands...
Luxury in India: Top 10 trends for 2016
Luxury in India: Top 10 trends for 2016: A thought leading article written by Mr Gupta for Luxury Daily….
Creating & Managing Customer Value, Satisfaction, & Loyalty: An Introspective into India’s Luxury Market
Abstract: ‘Customer retention’ is imperative for a business to remain competitive. It has recently become much more significant as compared to just simple ‘customer acquisition’. This specifically is further accentuated where the luxury industry is concerned. India's...
5 Most Copied Luxury Brands & How to Recognise the Genuineness
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops…
The luxury digital dilemma
Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it created its own community inspired by its core product: the trench coat….
India’s Tryst with Luxury!
What is Luxury? How has it evolved over time? Who has been the luxury consumer over the years? Why is one attracted to consume Luxury? What does it ….
Franchising in the India Luxury Industry
The business of becoming a franchisee in India for the many international, glamorous luxury brands is not easy. We study the problems and challenges that they have to face in 2014. 2013 draws to an eventful end. Not a great year for many businesses in India…
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