Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops
Consumers are brand conscious but are faking it. According to Anil Rajput, chairman of FICCI Cascade, an industry body created to generate awareness regarding counterfeit, contraband and smuggled products, there are people who buy fake brands knowingly because they desire to own these products but can’t afford them.
Then, there is another section that is hoodwinked by the traders.
Research shows that 5 popular brands that are replicated the most are:
- Louis Vuitton
- ChanelMichael Kors
This article was written by Mr Gupta & was originally published in Luxury Facts. To read the article in detail, please click here.