Blog
Two Weeks of Experiential And Immersive Luxury Learning In The Heartland of Incredible India
With India increasingly becoming a focus of attention, particularly in the luxury domain, there is an imperative need for international students / young executives to learn about the Indian luxury market. Developed as a modular, experiential & immersive learning …
LUXURY ACROSS EMERGING MARKETS: INDIA – BEST OF BRICS
Despite economic slowdowns across the world, the size of the global luxury market is estimated to be around 2 trillion USD.
The BRICS region, more specifically China and India, have been in the spotlight for the past few years….
The fibre to fashion of Luxury in India
‘Luxury’ – the mere mention of the term brings in instant images of grandeur, high fashion, designer clothing, fashion shows, Bollywood, glossy magazines, page three and a generally high dose of sensual visual appeal…
Sustainable Luxury Marketing – An Imperative Approach
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shopsConsumers are brand conscious but are faking it. According to Anil Rajput,...
How luxury brands should target India’s super-rich
Despite the economic slowdown across the world, the size of the global luxury market is estimated to be around $2 trillion. The BRICS markets, more specifically China and India rather than Brazil and Russia, have been in the spotlight for the past few years. However,...
Opulence goes digital
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me-not and dominant, almost dictatorial attitude, which borders on 'you-accept-what-we-design', has always been wary of being seen as for the 'masses'. Many iconic brands...
Luxury in India: Top 10 trends for 2016
Luxury in India: Top 10 trends for 2016: A thought leading article written by Mr Gupta for Luxury Daily….
Creating & Managing Customer Value, Satisfaction, & Loyalty: An Introspective into India’s Luxury Market
Abstract: ‘Customer retention’ is imperative for a business to remain competitive. It has recently become much more significant as compared to just simple ‘customer acquisition’. This specifically is further accentuated where the luxury industry is concerned. India's...
5 Most Copied Luxury Brands & How to Recognise the Genuineness
Money is hard earned. And where you put it has to be genuine. We tell you about the 5 most copied luxury brands, and how to recognise the fakes doing rounds on e-commerce portals and small shops…
The luxury digital dilemma
Luxury & digital have been strange and uncomfortable bedfellows until Burberry changed it all…. Burberry wanted to do something different, so it created its own community inspired by its core product: the trench coat….
Recent Comments